Sales Promotion:
Displays, Retail Furniture & More
In retail, over 60 % of purchasing decisions are made at the point of sale (POS), highlighting the importance of a well-thought-out sales promotion strategy. Strategically placed displays, appealing product presentations, and a clear spatial layout create purchase incentives and enhance the overall shopping experience for your customers.
As a leading wholesaler, we provide customers with both high-quality decor items and well-thought-out solutions for a sales-promoting product presentation. Our support includes the implementation of high-quality, functional and modularly designed sales furniture as well as flexible goods holders that integrate seamlessly into various retail environments. Adopt our solutions and create a shopping experience that inspires your customers – because visual appeal always influences purchasing decisions.
Sales promotion and product presentation go hand in hand – BOLTZE therefore offers you, a well-designed range consisting of universal and product-specific merchandise displays, made of high-quality, powder-coated iron in timeless black. Our range includes both multifunctional systems with adjustable hooks as well as specialised solutions for specific product groups. Particularly practical: The merchandise displays are equipped with floor casters, allowing for flexible placement within the sales area and quick adjustments to product presentations.
Our merchandise displays are both functional and aesthetic – they integrate seamlessly into various settings, enabling optimal product displays and at the same time granting easy access to wares. They play a key role in sales promotion at the POS, contributing to a clear, customer-oriented store layout.
Our retail furniture combines modern elegance with a high degree of functionality. Its modular design gives retailers plenty of freedom concerning the organisation of their sales area, enabling everything from single display tables to complete shop concepts. The various elements can be intuitively combined, and their clean, minimalist design creates a premium sales environment. The wide array of height options and tiered solutions ensures that space is used efficiently. Retail furniture thus enhances sales promotion and is perfect for thematic presentations or seasonal displays.
Sales displays are pre-filled stands that provide a ready-to-use presentation solution for selected products. These practical point-of-sale systems allow for quick and easy placement of items, such as small decor pieces like mini vases or candles. These fast-moving items can be placed directly on the checkout counter or at other strategically important points in the store. BOLTZE offers a wide range of thoughtfully designed display solutions tailored to various product groups, ensuring optimal product presentation. The displays are delivered fully stocked and ready to set up, making them an easy-to-implement sales promotion tool that efficiently utilises leftover sales space.
Effective sales promotion is more important than ever as it targets the very place where most purchasing decisions are made. Sales promotion examples include strategically placed displays, innovative display systems, and creative decoration solutions. These initiatives create targeted impulses and transform shopping into a holistic experience for your customers. As a retailer, implementing sales promotion measures in your store offers a range of benefits:
- Increased Revenue: Strategically planned product presentation demonstrably boosts sales by encouraging spontaneous purchases and by increasing the time customers spend in your store.
- Space Utilisation: Modern display systems enable efficient use of space while ensuring attractive product presentation.
- Competitive Differentiation: A high-quality and well-thought-out product presentation sets you apart from competitors and strengthens your store’s positioning.
- Customer Loyalty: Positive shopping experiences enhance loyalty and encourage repeat purchases. Engaging POS measures make customers feel valued, ensuring their return.
Drawing on over 60 years of experience, we fully understand the importance of a well-thought-out sales promotion. Our service includes both high-quality decorative items and sales-promoting presentation solutions. All merchandise displays and other items from our decor wholesale undergo strict quality controls, ensuring every item meets our high standards.
Being a full-service partner, we support you step-by-step throughout the implementation of creative sales promotion. This includes professional space planning as well as tailored POS concepts optimally designed for your sales area. Our product range is regularly updated according to current decor trends, allowing you to always offer your customers trendy novelties.
At BOLTZE, sales promotion goes beyond the POS. We are also your trusted partner for end-to-end solutions in e-commerce. We enhance your online presence through professional product images, optimised packaging units, and detailed product descriptions. Flexible logistics solutions round off our service for your e-commerce – for maximum sales success across all channels.
Today’s customers seek more than just products – they want to be inspired, discover new things, and take positive emotions home with them. It’s crucial for store owners to create a truly immersive experience, ranging from the atmosphere upon entering the store to the tactile experience of handling and trying out products, all the way to the final purchase.
We take a holistic approach to sales promotion, supporting you with well-thought-out sales promotion ideas across all sales channels – for sustainable success at the point of sale and beyond.