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Merchandise Displays: Product Presentation for Retail

In retail, a cohesive product presentation is crucial. Competition between brick-and-mortar stores and online shops grows, making an appealing product presentation more important than ever. It is here that merchandise displays can make a difference: They draw customers’ attention to the product range and enable flexible, sales-promoting presentation of different items.

BOLTZE is both a supplier of high-quality home decor as well as your partner for comprehensive sales solutions. We offer you a carefully curated range consisting of trendy and classic home accessories, and also provide well-thought-out solutions for professional product presentation at the point of sale. Our solutions also include strategic product placement, allowing you to guide customers through the store and encouraging spontaneous purchases.

Surveying our Assortment of Merchandise Displays


We offer a well-designed range consisting of flexible merchandise displays. Crafted from black, powder-coated iron they blend into any shop thanks to their timeless look.

Our universal merchandise displays stand out for their versatility. Adjustable shelves, perforated side panels for hooks and holders, and carefully planned display surfaces create the perfect setup for showcasing a wide variety of product groups. Their multifunctional design allows store owners to adapt displays on the spot, presenting different product categories in an appealing and organised manner.

Our range also includes product-specific merchandise displays designed to showcase particular categories effectively. These specialised solutions are especially valuable for items that are usually challenging to present, such as napkins or cushions. They ensure a tidy and organised display, allowing customers to browse and select products without disrupting the arrangement. Most of our stands feature a 360-degree rotation function, making it even easier for customers to access the displayed items.

Using Merchandise Displays for Effective Product Presentation in Retail Stores


Successful product presentation combines strategic sales promotion with aesthetic design, creating a welcoming shopping experience that encourages customers to browse and buy. Effective displays go beyond simply arranging products in an attractive manner; they integrate various elements that work together in order to inspire purchasing decisions. We outline the key principles of effective product presentation and show you how to implement them using our carefully designed merchandise stands.

  • Placement: Up to 87 % of customers naturally turn their attention to the right after entering a store. Using our mobile merchandise displays, you can use this behaviour to your advantage by showcasing attractive products and new arrivals in this prime area. Our sleek, black, and timeless merchandise displays provide the perfect backdrop for a well-organised, uncluttered presentation.

  • Presentation: A successful product display focuses on meeting the needs and expectations of your target audience. Our stands allow you to tailor your presentation to suit your specific customer base perfectly thanks to adjustable shelves and holders.

  • Adaptability: An intuitive display must be flexible enough to adapt to seasonal demands and changing trends. Our modern merchandise displays offer this versatility with their wheeled bases, modular design, and ease of use. They enable you to rearrange your assortment quickly and efficiently, even at short notice.

  • Cross-Promotion: BOLTZE merchandise displays contribute to unlocking cross-selling opportunities. Their universal design is ideal for presenting complementary products in an appealing manner, encouraging customers to purchase related items.

  • Space Efficiency: Making efficient use of space is critical for effective product presentation. Our thoughtfully designed merchandise displays allow for compact displays, even for items that would be difficult to arrange in standard shelving.

In-Store Product Presentation: Merchandise Displays and More


Professional merchandise presentation brings together various elements. As your retail partner, we offer a wide range of solutions beyond product display stands, allowing you to showcase your merchandise in a cohesive manner.

Enhance your display stands with complementary retail furniture. Our designs, crafted from black iron and veneered decorative particleboard, create harmonious presentation areas that seamlessly integrate into any sales space. The modular design offers endless possibilities, from classic table displays and tiered podiums to complete themed arrangements.

The ability to design immersive shopping experiences is of particular value. By combining various presentation elements, you can design inviting retail environments that encourage customers to linger and explore. Mobile merchandise displays offer flexibility with regards to seasonal changes or changes in your assortment, while retail furniture adds stability and structure to the space.

Adding sales displays further elevates your retail space. Perfect for fast-moving items like candles, lanterns, or napkins, these compact units organise products clearly and encourage spontaneous purchases. Placing them near checkout areas highlights smaller, budget-friendly options that catch the customer’s eye. By integrating these components, you build a cohesive system that uses space efficiently and creates a seamless shopping experience.

Our Merchandise Display Concepts – Driving Sales with Effective Product Presentation


Creating a cohesive product presentation takes expertise. Having over 60 years of experience working with retailers across diverse industries, BOLTZE brings proven knowledge to the development of effective merchandise display concepts. We guide you in selecting the right store fixtures and also help you pair them with complementary products from our decor wholesale, delivering a cohesive mix of products and presentation.

To find items matching our display systems, simply browse through our online shop my.BOLTZE. We help you curate an attractive product portfolio and show you how to present your merchandise effectively. From strategic placement to designing immersive experience zones, our experts support you during every step on the way of creating a visually engaging and sales-boosting retail environment.

You can be sure to always find new ideas in our selection thanks to our keen sense for decor trends. We regularly update our product range with new items, ensuring you can consistently refresh your assortment and keep your offerings exciting.