BOLTZE works exclusively with commercial customers and resellers. Key customer groups include furniture retailers, DIY and home improvement stores, garden centres, drugstores, grocery retailers (non-food), the hospitality and events sector, traditional brick-and-mortar retailers, as well as online retailers and e-commerce platforms. As a result, the decor wholesale business addresses both brick-and-mortar businesses and pure online players. 

As a wholesaler of home accessories and decor, BOLTZE offers a broad assortment tailored to B2B retail. This includes, among others, candles and candleholders, lanterns and tealight holders, decorative figures and standing ornaments, wall decor and clocks, flowerpots and vases, artificial plants and dried flowers, furniture, home textiles, tableware, storage solutions, baskets, garden and rust-look decor, hanging decorations and Christmas baubles, gift items, lamps, napkins and seasonal decor (for example Easter, fall and Christmas). 

Each year BOLTZE makes several thousand items available to its customers. In total, around 9,000–11,000 products are presented in curated trend and experience worlds, which are continuously expanded by approximately 6,000 new items per year. This keeps the assortment consistently trend-driven and covers a wide range of interior styles such as modern, Scandinavian, country, industrial, maritime, nature-inspired and vintage. 

BOLTZE’s decor wholesale range supports a wide variety of current interior and decor styles. These include, among others, maritime and nature-inspired decor, vintage/retro, Scandinavian decor, country style, Boho/Ethno and other cross-style trend themes. These style worlds are systematically showcased in showrooms, digital catalogues and trend pages, as well as in the my.BOLTZE B2B online shop, and are prepared in a way that makes them easy to turn into curated assortments. 

To place orders with BOLTZE as a decor wholesaler, you register as a commercial customer. Registration is completed online via the my.BOLTZE B2B retailer portal and is free of charge. Once your account has been activated, you receive access to prices, availability information, ordering functions and additional services that are reserved exclusively for resellers. BOLTZE also supports its customers personally; via the corresponding link on the website, you can find the contact details for the Direct Sales team or a dedicated contact person by ZIP/postal code.

my.BOLTZE is more than a traditional wholesale online shop. Buyers can use it to manage the entire digital product procurement process, view and download documents (orders, invoices, delivery notes), trigger repeat orders with just a few clicks and track order status transparently. Features such as intelligent product search, wish lists, individual appointment scheduling, an inspiration area by occasion or interior style, as well as a personal back office, make assortment planning and replenishment significantly easier. 

BOLTZE has set up a dedicated service offering tailored to the requirements of e-commerce. This includes a highly e-commerce-capable assortment (shipping-optimized packaging, set-capable sizes, high product availability). In addition, BOLTZE provides extensive product information, granular and well-structured attributes and professional product images (packshots, mood images, zoom function, mobile-optimised) in order to increase conversion rates and organic visibility in online shops. 

As a garden centre wholesaler, BOLTZE combines home accessories and garden decor to create a comprehensive assortment that is specifically tailored to the needs of garden centres. The focus is on decorative add-on items around plants and outdoor areas, such as figures, decorative stands and hanging ornaments, lanterns and candleholders, vases and planters, outdoor lanterns, textiles for outdoor use, as well as mugs, plates and bowls for garden and balcony settings. This makes it possible to stage theme worlds such as spring, summer, garden, fall and Christmas in an emotional way and to generate additional sales through add-on and impulse purchases. Industry-specific services such as trend scouting, individual consulting by category experts as well as display and merchandising concepts to support profitable space utilisation and professional presentation. 

In the DIY and home improvement channel, BOLTZE offers an assortment that combines practical functionality with decorative added value and is therefore ideal for garden, home and seasonal areas in DIY stores. Key product groups include decorative figures and standing ornaments, lanterns, tealight holders, planters, home accessories and gift items. The selection is aligned with seasonal changes and trend themes, enabling retailers to regularly re-stage their sales areas and create additional buying incentives. In addition, DIY retailers benefit from a wide variety of merchandise, strict quality standards, flexible order quantities, modern logistics and the option of using the items in their own online shop with matching product data and images. 

For the grocery retail sector, BOLTZE positions itself as a non-food wholesaler with a clear focus on decorative assortments and impulse merchandise. Core non-food categories include figures and decorative stands, lanterns and tealight holders, napkins, mugs and additional decor and gift items that enhance the shopping experience and generate incremental sales beyond the core assortment. The assortment concepts are designed for promotional spaces, seasonal islands and secondary placements and help retailers stage themes such as Easter, summer, fall and Christmas with high-performing non-food items. Attractive display and fixture solutions from BOLTZE further support impulse purchases. BOLTZE combines this broad assortment with individual consulting, tailor-made concepts and industry-experienced contacts for grocery retail. 

Furniture retailers face the challenge of embedding furniture in emotional living environments and increasing average basket size with the right decor. BOLTZE supports them as a furniture wholesaler for resellers with a broad spectrum of home accessories: vases, artificial and dried flowers, lanterns and tealight holders, candles and candleholders, wall art, mirrors and home textiles such as cushions and throws. This allows retailers to stage complete style worlds—from modern to classic or Boho—around existing furniture concepts. High quality and sustainability standards, continuous trend scouting and dedicated contacts for furniture retailers ensure that assortments are regularly updated and tailored to each store’s target groups. 

In the drugstore channel, BOLTZE focuses on space-saving decor and gift items that fit perfectly into limited shelf space and are strongly geared toward impulse purchases. Key categories include decorative figures and standing ornaments, mugs with seasonal and occasion-related motifs, gift items, candles and candleholders, storage jars, kitchen accessories, napkins and other household and decor products. Space-saving display solutions help drive impulse purchases. By combining year-round and seasonal merchandise, drugstores can regularly refresh their assortments and quickly respond to trends. Additional benefits include direct imports that enable individual, differentiating products, as well as BOLTZE’s extensive industry know-how and the connection to the my.BOLTZE B2B portal for efficient assortment management. 

For the hospitality industry, BOLTZE, as a hotel decor wholesaler, offers an assortment tailored to different hotel areas—from lobby and reception to guest rooms and suites through to restaurant, bar and spa areas as well as outdoor spaces. Vases, decorative objects, cushions, throws, lamps, lanterns, table lamps, outdoor decor, garden furniture and planters enable the creation of individual ambience concepts ranging from soft-nature wellness hotels to clean-chic business hotels. BOLTZE acts here as a full-service partner: from selecting proven bestsellers to trend consulting and target-group-specific style concepts through to on-time delivery and attractive wholesale prices for larger volumes. This enables hotels to bring their brand to life through a consistent, high-quality atmosphere while organizing procurement processes efficiently. 

For brick-and-mortar retailers, BOLTZE offers, in addition to its products, a wide range of services to optimise selling space. These include high-performing assortment concepts, trend and bestseller management, high-margin items, POS solutions such as displays, shopfitting furniture and fixtures, as well as services relating to sales floor design and shopfloor layout. The goal is high space productivity and a consistent look and feel at the point of sale. 

Yes. BOLTZE operates large showrooms in Braak near Hamburg and in Essen, where the current collections, trend worlds and seasonal assortments for home accessories, decor items and furniture are presented. In addition, a digital showroom is available that allows assortments to be explored virtually and transferred directly to the my.BOLTZE shopping cart. BOLTZE is also regularly represented at trade fairs where you can receive in-person advice. 

BOLTZE places great importance on constant, reliable product availability and short delivery times. Its logistics are tailored to B2B trade and characterised by modern processes, transparent workflows and high stock availability. In the my.BOLTZE B2B portal, buyers can view their order status, most recent delivery dates and available quantities at any time and trigger repeat orders with just a few clicks. It is also possible at any time to specify a preferred delivery week. 

BOLTZE markets its products under the BOLTZE home brand. This brand stands for distinctive designs, high material and manufacturing quality and a multi-stage quality assurance process with close production monitoring. Around 11,000 items are bundled each year into themed and experience worlds, and permanent product availability is ensured to enable continuous sales. 

Quality is a central management parameter across the entire assortment. BOLTZE relies on strict quality checks, a multi-stage testing process and comprehensive production monitoring; according to the company, the complaint rate is below one percent. In addition, BOLTZE follows clear standards for ethics and compliance (code of conduct, whistleblower system). In selected categories, materials such as OEKO-TEX®-certified cotton, synthetic faux fur instead of real fur and natural materials like jute are used to meet contemporary sustainability requirements. 

Yes. BOLTZE sees itself as an assortment and concept partner for the retail trade. The company curates trend worlds, compiles seasonal decor trends, offers high-margin items and, through digital catalogues, trend brochures, newsletters, inspirational content in the shop and personal consulting, provides concrete proposals for powerful assortment and space concepts. The goal is a profitable assortment that clearly positions and differentiates your offering for your target customers. 

For e-commerce and multichannel retailers, BOLTZE provides extensive product data and high-quality image material: multiple images per item, clipped packshots on white backgrounds, detail shots and mood images, as well as mobile-optimised views. In addition, BOLTZE supports retailers with trend newsletters, digital seasonal magazines and inspirational content that can be used directly for marketing and content in retail and e-commerce. 

As a pure B2B wholesaler, BOLTZE works with standard industry terms and conditions, which may also include minimum order quantities and/or minimum order values. 

BOLTZE is a wholesaler of decorative items and home accessories with a clear focus on B2B. Ordering conditions and terms are geared toward commercial customers, brick-and-mortar retailers and e-commerce companies; BOLTZE does not supply end consumers directly. 

For questions, our Direct Sales team is available on business days. You can reach BOLTZE by phone at +49 (0)40 328079-110 or by email at directsales(at)boltze.de. You can also use the contact form on the website, select specific contacts by postal code or industry, or arrange an appointment in the showrooms in Braak (near Hamburg) or Essen.